Labor für Virtuelles Studio / Virtuelle Realität

Abstract: Technical realization of multi-user sales presentations with stereo video content in a virtual environment [DE]

With the continuous advancement of technologies such as „Virtual Reality“ (VR) and „Augmented Reality“, customer interest in engaging with these technologies is growing. This increases the incentive to develop new sales opportunities in this domain. A unique sales experience enhances customer engagement and loyalty. Such an experience could be a multi-user sales presentation with stereoscopic video content in a virtual environment. This Bachelor’s thesis aims to evaluate the technical feasibility of this experience by developing a prototype. The necessary VR application for customers was created using the Unity development environment. An Application Programming Interface was implemented to enable access to the seller’s database through the VR application. A moderator is represented as a stereoscopic video, while customers can interact and communicate using customized avatars in the multi-user sales space. The theoretical implementation of streaming the moderator into the virtual sales room via a live stream was explained. The findings of this study demonstrate that the technical realization is feasible, although further exploration is required.

Keywords:

virtual reality, virtual environment, multi-user, avatars, sales presentation, stereoscopic video, API, Unity

Supervisor:

Prof. Jens Herder, Dr. Eng./Univ. of Tsukuba
Prof. Dr.-Ing. Thomas Bonse

Location:

The research took place at the Virtual Sets and Virtual Environments Laboratory.